Digital Innovation and Efficiency Certified on Blockchain
1TrueID is the cutting-edge technology platform developed by SAIT in 2016 to address one of the most urgent and relevant challenges for brands: protecting product authenticity, ensuring supply chain transparency, and creating a direct dialogue with the end consumer.
Thanks to the integration of blockchain with innovative technologies such as serialized QR codes, RFID, and NFC, each product is equipped with a unique and certified digital identity. This not only ensures authenticity but also creates, through the product itself, an interactive communication channel between the manufacturer and the customer.
The adoption of these technologies also enables a fully traceable end-to-end supply chain, a brand protected against counterfeiting, and a consumer who can enjoy an enhanced purchasing experience, accessing authentic and certified information stored directly in their digital wallet.
From raw materials to retail, every step is secured on blockchain, delivering full transparency and reliability. The entire value chain becomes trustworthy, visible, and verifiable.
Each product is associated with a digital certificate (NFT) that unequivocally guarantees its authenticity. In this way, brands and manufacturers can protect their assets from counterfeiting and parallel markets.
Through the 1TrueID application, manufacturers can:
share detailed product information,
offer exclusive content, rewards, and loyalty programs,
establish a direct relationship with the end customer.
At the same time, consumers can verify product authenticity and become the digital owner of the purchased item thanks to the own it feature.
1TrueID supports the Digital Product Passport (DPP), providing complete data on production, materials, disposal processes, and resale opportunities. A solution aligned with the latest European regulations on product traceability and sustainability.
1TrueID supports compliance with European regulations, such as EU Regulation 2021/2117, by simplifying the management and communication of mandatory information to consumers and stakeholders, in line with the sustainability and transparency requirements demanded by the market.
The 1TrueID technology platform provides access to a blockchain solution that is scalable, reliable, fast, and sustainable—not only from an environmental perspective, thanks to low energy consumption, but also from an economic standpoint, with attractive and rapid ROI after adoption.
The versatility of 1TrueID makes it an ideal solution for multiple industrial sectors. Today it is already used by leading international brands for:
Fashion & Luxury: protection of originality, resale management, supply chain transparency.
Retail: traceability, operations, real-time data, customer engagement, loyalty programs, and digital promotions.
Wine & Agri-food: certification of origin, supply chain, logistics, digital storytelling and quality assurance, customer engagement.
Manufacturing: production traceability, component management, warehouse process optimization, supply chain, brand and product protection.
Beauty: authenticity certification of cosmetics, anti-counterfeiting, logistics, operations, real-time data, digital consumer interaction.
Healthcare & Medical: safety across the medical device and pharmaceutical supply chain, logistics, lot and expiration tracking, real-time data, and regulatory compliance assurance.
Logistics: shipment monitoring, intelligent flow management, and integrity assurance throughout the supply chain.
1TrueID has already been chosen by leading brands in fashion, luxury, retail, and wine to ensure product authenticity, guarantee complete traceability, and deliver a richer, more engaging customer experience.
Choosing 1TrueID means:
- protecting your brand,
- strengthening consumer trust,
- turning products into digital tools,
- that open new opportunities for business, communication and loyalty