sait case study
Valentino is one of the most prestigious Italian fashion houses in the world, a symbol of elegance, craftsmanship, and innovation. Founded in Rome in 1960, it stands as a global benchmark in luxury, thanks to its iconic creations that blend sartorial tradition with contemporary vision.
Product traceability throughout the entire supply chain.
Grey and parallel market control, to combat counterfeiting and ensure product authenticity.
Optimization of logistics processes, improving efficiency and warehouse management.
Customer engagement, enhancing the customer experience through storytelling and product connection.
SAIT has designed and implemented an innovative system based on smart care labels equipped with dual technology: NFC for interaction with mobile devices and RFID for automated logistics operations. These labels enable automatic control of goods handling and ensure unique product traceability, a valuable capability for authentication and supply chain storytelling.
Thanks to the unique encoding of the RFID tag, counterfeiting can be prevented and official channels distinguished from parallel or grey markets. In addition, NFC interaction allows consumers to discover the product’s story directly from their own device, enhancing brand value and production transparency.
The added value of SAIT lies in its ability to integrate customized RFID solutions within Valentino’s processes, combining the technological aspect with a strong strategy for customer engagement and brand protection.
Improved marketing activities and customer experience through NFC-enabled storytelling.
More efficient logistics processes: automatic scans, more accurate inventory, and streamlined goods management.
Brand protection: ability to verify product authenticity, reducing the risk of counterfeiting.