P.E.A.S. – Product Environmental Accountability System is the first smart system that combines social and environmental traceability with gamification.

It is an app designed to encourage people to wear their clothes more often, reaching the environmental break-even point — the moment when the impact of a garment is offset by its usage.

Users become part of a community where they can share ideas, receive suggestions, and find inspiration for styling their wardrobe.

Each time they wear a garment, they earn points, with extra rewards if their styling tips are accepted by other members. By completing quizzes, they can collect additional points and badges while also learning about the environmental impact of their clothes.

By wearing their garments more frequently, users unlock milestones and can access three types of rewards:

• Discounts at vintage stores, rental services, and sample sales

• Restyling or renewal of an outdated garment

• Personalized consultations with influencers or online personalities