Valentino - Customer engagement and gray market control
Valentino uses the potential of RFID technology to improve the end customer experience by telling the story of the purchased product. In addition, the uniqueness of the product identifier used in the RFID tag guarantees its authenticity, making counterfeiting impossible and facilitating logistics operations.
Goals
Product traceability
Gray and parallel market control
Logistics operations optimization
Customer engagement
Implementation
Care labels for Valentino’s garments integrate double RFID technology: NFC and UHF (!)
Labels with the Rfid tag allow automatic control over the movement of goods
Product traceability and storytelling
Results
Marketing and customer experience management
Logistics processes optimization
Brand protection against counterfeiting
